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GTBS Travel CRM · AI integrated

Every conversation.
A new possibility.

Give every enquiry a clear next step. Connect your sales conversations, itineraries, suppliers and follow-ups in a CRM designed for the way travel is sold.

✓ Enquiry to itinerary✓ WhatsApp connected✓ AI-assisted workflows✓ Sales & operations in sync
Enquiry & lead management

Start with the right connection.

01

Connected enquiry intake

Bring website, email, phone, referral and connected messaging enquiries into a shared sales workflow, with source tracking and a clear owner.

A complete traveller view

Organise customer profiles, travel preferences, enquiry history, notes, documents and related journeys so a handover does not lose context.

Pipeline & assignment

Move leads through defined sales stages, assign responsible team members and organise work by destination, travel date, budget and priority.

Follow-ups & reminders

Schedule calls, tasks and next actions. Track overdue follow-ups, record outcomes and keep every enquiry moving toward a decision.

Itineraries & quotations

Make the proposal personal.

02

Day-by-day itinerary planning

Build journeys with hotels, flights, transfers, activities, meals and destination notes. Keep travel dates, inclusions, exclusions and terms clear.

Flexible quotations

Compare options, prepare cost and selling-price breakdowns, manage markups and record proposal revisions as customer requirements change.

AI-assisted itinerary drafts

Use customer preferences to prepare a first itinerary draft and suggested follow-up copy. Your consultants review availability, facts and prices before sharing.

A clear handover to operations

Turn an accepted proposal into a structured operational brief with traveller details, services, supplier requirements and payment milestones.

WhatsApp & automation

Keep the conversation moving.

03

WhatsApp-connected enquiries

Connect customer conversations to enquiries through your selected WhatsApp Business integration. Keep context available to the responsible sales team.

Timely customer updates

Prepare template-based follow-ups, payment reminders and trip updates. Use consent-aware messaging and approved templates where required.

Workflow automation

Set rules for assignment, reminders, stage changes and internal handovers. Reduce repetitive administration while keeping responsibilities visible.

AI summaries & next steps

Summarise enquiry history, draft replies and suggest follow-up actions. Staff review customer-facing messages and decide when to send them.

Suppliers, vendors & payments

Bring your delivery team together.

04

Supplier & vendor records

Maintain contacts, destination coverage, offered services, commercial terms and documents for your travel suppliers and local partners.

Supplier coordination

Track quotation requests, service confirmations, operational notes and outstanding actions against each itinerary.

Customer payment tracking

Keep deposits, instalments, outstanding balances and collection follow-ups connected to the enquiry and booking context.

Accounts handover

Connect sales and finance through quotation values, booking references, customer invoices and supplier costs, reducing repeated data entry.

Sales intelligence & team management

Know what moves your business.

05

Conversion & source reports

Review enquiry volumes, lead sources, pipeline stages, won and lost business, destination interest and conversion trends.

Team performance

See ownership, follow-up activity, ageing enquiries and sales outcomes to support coaching and day-to-day workload planning.

AI-assisted prioritisation

Highlight enquiries that need attention and uncover useful patterns in your customer and sales activity. Keep prioritisation open to team review.

Role-based teamwork

Give sales, operations and management access appropriate to their responsibilities. Retain notes and activity history for continuity.

GTBS Travel CRM in detail

Enquiry to repeat business. Every step connected.

Explore how the individual features work together across the day-to-day responsibilities of your team.

Enquiry capture & qualification

Record the source, destination, travel dates, traveller count, budget and requested services. Assign an owner, capture notes and keep the next action visible.

Follow-up & conversion

Organise enquiry stages, reminders, quotation revisions, lost-business reasons and accepted proposals. Review ageing enquiries and conversion by source or consultant.

Itinerary & proposal delivery

Build day-by-day programmes with hotels, transfers, experiences, inclusions, exclusions and terms. Track options and revisions so sales and operations share the same brief.

Customer & supplier coordination

Keep traveller profiles, customer history, supplier contacts, quotation requests, confirmations and service notes linked to the journey.

Collections & reporting

Track payment milestones, balances and collection tasks alongside sales pipeline, team activity, destination interest and conversion reports.

WhatsApp, automation & AI

Connect messaging context, assignment rules and follow-up reminders. Use AI for enquiry summaries, draft itineraries and reply preparation, with staff reviewing customer-facing content.

The complete toolkit

One customer story. Every touchpoint.

Website enquiriesEmail conversationsWhatsAppPhone enquiriesLead assignmentFollow-up remindersCustomer profilesItinerary builderQuotation revisionsSupplier requestsPayment milestonesTrip documentsSales pipelineConversion reportsAI summariesWorkflow automation
AI integrated. People empowered.

Intelligence with a human touch.

Make room for the human side of travel. Let AI assist with enquiry summaries, itinerary first drafts and follow-up preparation, while consultants approve the details.

The AI advantage ↗
Product questions

Clear answers.
Before your next step.

Understand the features and scope of this part of GTBS.

What does GTBS Travel CRM manage?

GTBS Travel CRM connects enquiries, customer profiles, follow-ups, itineraries, quotations, supplier coordination, payment tracking and sales reporting for travel teams.

How does WhatsApp fit into the CRM workflow?

A configured WhatsApp Business integration connects customer conversations and follow-up context with enquiries. Messaging depends on the selected integration, consent, approved templates and account configuration.

What can AI help travel consultants do?

AI assistance supports enquiry summaries, itinerary first drafts, reply preparation and follow-up suggestions. Consultants review customer-facing content, service availability and pricing before use.